Stan Wawrinka’s victory in the Australian Open properly deserves all the superlatives it received. The first time…The first time…The first time…It also marked the first time that Stan has been ranked ahead of Roger Federer. The perpetual Swiss number two and first time Slam winner has jumped to number three in the world rankings, five places ahead of the 17-time Grand Slam champion Federer. While the 32-year old Federer tries desperately to regain his magic touch – new racket, new coach – the 28-year-old Swiss Romand native has become the darling of more than just the sporting world. He was Man of the Year in Switzerland even before he won in Melbourne.
What explains Wawrinka’s popularity?