This past week has not been a good one for Switzerland’s image abroad. The American TV and film star Oprah Winfrey went very public with accusations that she was the victim of racism in an exclusive store in Zurich, although she later played down the implications of the accusation. Whether or not the charges are true or merely publicity for her and her new film, the Swiss Tourism office was forced to apologize, which they later said might have been premature. On top of that, the international media was reporting that Bremgarten in the Swiss canton of Aargau had introduced several "exclusion zones" for asylum seekers, including public swimming pools and sports facilities.
Nicolas Bideau is the Head of Presence Switzerland, the person primarily responsible for Switzerland’s image abroad. The seasoned diplomat - educated in China, having served in the Swiss Embassy in India, former diplomatic advisor to Pascal Couchepin during his Presidency of the Confederation as well as the former Mr. Cinema Swiss - is reported to be vacationing on a Greek island.